Texts about legal services: samples of how to compose a selling advertisement. Promotion of legal services in social networks. How to promote legal services in social networks? Question from a subscriber

The main problem of lawyers' websites is that the texts about legal services there are often difficult for the average layman to understand. If the article contains such samples as "claim proceedings" or "subjective law" - you can scare an unprepared client.

Content (article updated on 02/26/2019)

A person is only interested in 2 questions: “How can I solve this problem?” and “Is it profitable for me to spend money on solving it?”. For the buyer, the SELLING text about the provision of legal services should be written in a simple and accessible language.

If a legal announcement can be understood even by a person with an incomplete secondary education (yes, yes, there are some), then the audience coverage will be much wider.

Texts about legal services: why are they needed?

How to write sales texts about legal services?

The best texts about legal services consist of 4 selling components:

• Lead (intro). Describe possible problems of the client in a household key. The use of professionalisms is allowed only in small quantities, with references and explanations.
• Offer. Briefly and concisely describe what you offer.
• Objection handling. The client has questions and doubts - anticipate them in the text. Specific examples can be seen in the sample ads for legal services later in the article. Choose your words carefully. After all, it will be much more honest and beautiful not " result guarantee", A " reasonable prediction of a successful outcome of the case».
• Call to action. Good texts about legal services delicately hint at what horrors of legal hell await the client if he does not turn to a competent lawyer in time. While someone is chewing snot, the enemy does not sleep. He collects information, gets rid of evidence and sells property. In general, he prepares cunning escape routes and carefully aims for a right shot on the spot.

Focus more on the result, rather than the process, in the body of your legal services leaflet. This hints at the readiness to stretch the process indefinitely, which gives rise to a stream of heavy clients. In the pre-trial resolution of the conflict, the prompt assistance of a lawyer is also needed. Properly constructed arguments will cut the conflict in the bud and help avoid legal costs.

In a legal services flyer, attract the customer with free legal advice and repeat this constantly in the text. Google is literally bursting with requests for “free lawyer”, “free legal advice”, etc., etc.

Do not hide from the client the time allotted for a free consultation. The main thing is to professionally answer all questions, and a grateful client will agree to a paid consultation. I will also recommend to friends on a wireless phone.

Legal Services Texts: Samples

Horror stories affect someone, positive ones affect someone. According to the results of AB testing, you can find the most suitable option. Here is the first option:

Negative Legal Services Advertisement Sample

Did they demolish the partition in the apartment without approval from the regulatory authorities in order to unite the rooms? This is a self-imposed redevelopment. Legalize unauthorized redevelopment until the apartment was sold at public auction by a court decision in accordance with paragraph 5.1. Art. 29 of the Housing Code of the Russian Federation. Get the right to comfort. Contact for a free consultation!

In the second case, you can write texts about legal services in a completely positive way. A person gets a solution to problems, and our caring specialists will stick their tongue out to run around all instances, solve issues and show results. Which of the above options the customer will fall for depends on the specific character and outlook on life. To measure everyone under the same brush is an unforgivable mistake.

Sample ad for legal services in a positive way

Legalize redevelopment and unauthorized buildings. Create the perfect home to your liking and enjoy a happy life while we take care of the tedious paperwork. Contact for a free consultation now!

An example of the text of the announcement of legal services No. 1

Doubt that legal services are affordable for you? Do not know how to prepare for a lawsuit and protect your rights? Confused by the laws and do not know how to correctly formulate a claim?

Contact our legal specialists and get answers to your questions completely free of charge: in an online chat, by phone or make an appointment.

Our services: inheritance lawyer, real estate lawyer, housing lawyer, car lawyer, criminal lawyer, family dispute lawyer and civil lawyer.

What is an insoluble problem for you is a daily situation for us.

We guarantee:

• Availability .
• Efficiency .
• Confidentiality .
• Comprehensive service.
• Transparency .

Failure to contact a lawyer in a timely manner can result in jail time or loss of property. Don't delay, contact now.

Contact details : address, website, phone

Next, set aside half an hour for each client, notify him of this and professionally answer his questions within the specified time. At the end of the specified time, you announce to him that the time is up, and the problem is beyond the scope of a free consultation. Give him a business card with contact information. If he received at least a partial solution to his problem, he will contact your company more than once, and he will also call his friends by word of mouth. This works especially well for individual entrepreneurs. A very effective method of attracting customers for a beginner.

Effective texts about legal services: tricks

Just don't fool the customer. Telling him the fables of grandfather Shchukar is a losing situation. Even if you manage to earn once, there will be no next time. And he will answer others. And the main income for a lawyer comes not from selling texts about legal services on the site, not from ads on the fence, and not even from commercial offers of cooperation, but from regular clients and their social circle.

Over time, "big names" appear among clients or defeated defendants. This may be a well-known politician, businessman, firm or bank. You need to call them in a conversation with a potential client - they will be your trump card. If you have already managed to cope with such a high-profile case, then you will definitely master his problem. And put it in your legal sales text

The more texts about legal services contain specifics and narrow specialization, the more solvent clients will come to you. The more the ad says specifically about his problem, the more credibility there will be. If you provide several services, try to write different ads for each.

Put yourself in the client's shoes. First, think about WHAT the client wants. And secondly - HOW specifically you can help him. Then - whether it will be MUTUALLY BENEFICIAL.

And don't be afraid to post prices. The client tends to exaggerate them, so immediately designate your target audience.

Sample text for advertising legal services on radio No. 1 (running time 40 seconds)

(A man sings a song with a guitar)

I bought an apartment on Tverskaya,

without consulting a lawyer,

Now I live in a clean field,

And someone else lives in that house.

Citizens! Learn from others' mistakes. Before making an important decision for yourself, consult with a lawyer. (Again the sound of a falling coin and a quiet "Thank you") ...only with a lawyer. Law firm "Lawyer". Tel. 149-36-14, 149-36-14. A consultation is only 150 rubles! (killer argument)

Verdict: One of the rare examples when legal advertising about transaction support turned out to be creative and selling at the same time. It plays well on psychological fears of losing an apartment during a deal. In addition, 150 rubles is negligibly small compared to multi-million dollar transactions.

Sample legal advertising on radio and YouTube No. 2 (running time 20 seconds)

Do you need to urgently draw up a contract, a lawsuit or other document? Service fast-lawyer.rf creates documents in 2 clicks for free and without registration. Detailed information on the site quick-lawyer.rf.

Verdict: Simple, short and clear. The target audience will immediately use the service, the rest will also remember the name of the site on occasion.

Legal Services Texts: Bank Debt Loan Lawyer Sample Radio Ad #3 (15 second timer)

(background tune ModernTalking– WintheRace) Loan lawyer. Legal assistance to bank debtors. Restructuring. Credit holidays. Termination of an agreement. Debt cancellation. Representation in court. Phone in Abakan 321-000

Verdict: Simple, short and well remembered!

Legal Services Texts: Radio Ad Example #4 (20 seconds time)

Attention parents! Is your son drafted into the army, despite the presence of diseases? Urgently contact the "Conscript 18"! "Conscript 18" - emergency assistance to conscripts on a legal basis. Even with the agenda to send. 100% result guarantee. Call 907-927, 907-927.

Verdict: At the beginning, the target audience is very clearly indicated. Specifically indicate the problems for which they can help. The flow of customers is guaranteed!

An example of an advertising text about the legal services of an auto lawyer No. 5 (timekeeping 1 minute)

(The sound of the engine. The cry "Yes, where are you?", the sound of a collision and exclamations. The sound of dialing. Beeps).

– Hello! Emergency commissioners? Help out!

(Announcer's voice to the music): the service of traffic lawyers in Russia will quickly and competently issue your accident and accompany the case until the damage is fully compensated. "Accident Commissioners" work for you, who will arrive at the scene of an accident in the shortest possible time. All employees have extensive experience in dealing with emergency situations. Competent lawyers represent your interests in the traffic police, insurance and in court, as well as provide roadside assistance by phone. We officially cooperate with the traffic police of the Gorodetsky district, and, most importantly, all this is absolutely free. The office is located at st. Republican, 75A. Phones for communication "Accident Commissioners" 413-44-64, Lawyers 8-920-297-17-90, 8-920-297-17-90

Verdict A: 1 minute is a long time. A person who listens to the radio constantly will get tired of this annoying video. But will remember for a long time. But the main goal of advertising legal services on radio and television is not to entertain the buyer, but to sell.

Selection of keys in the text of legal services on the site

The services of a lawyer are the same commodity as bread, clothes or a car, only intangible. They cannot be weighed, measured or photographed. But nevertheless, they are necessary and they need to be sold correctly.

In order for the text to bring people to your site from the search, and for them to read the article with interest, you need to enter the correct key phrases into the material. In order to find out what people are interested in, and what questions they drive into the search box, use the Wordstat and Keyword Planner services.

Order a text about legal services from a copywriter

In order for the work to please with a good income, professionalism alone is not enough. It is important that the client learns how you can help him in a LANGUAGE he understands. He does not need mountains of abstruse legal terms - he needs a solution to the problem.

To order a text about legal services from a copywriter is to write in detail about simple things, and JUST about complex ones. The services of a lawyer, due to the complexity and variability of legislation, refer specifically to the second option. So simplify, simplify and simplify again.

Make your company a star on the legal map of the region and make your way to the Legal Olympus.

Article update dated 02/26/2019

Friends! Due to overload, I have suspended writing legal texts. My site has successfully made it to the TOP by a large number of keywords, a lot of people contact me, and a lot of regular customers have appeared. You have to narrow your range of topics. I don’t have enough time and energy for everyone, alas!

Therefore, if you need a selling text, I suggest contacting a trusted freelance exchange. On these exchanges, I myself began my career as a copywriter, and therefore I can recommend them with a clear conscience.

Exchange №1. On this exchange, you can not only order legal selling texts from a copywriter, but also order the creation of a legal website, the design of flyers and banners, setting up contextual advertising for a law firm, creating and promoting a group on social networks, dubbing audio clips, creating a legal video, and much more. Many do this in a highly specialized way, so finding a quality performer at a reasonable price is quite realistic.

You can register there in one click using your Vkontakte, Facebook or Google+ account, mastering the interface of the exchange is no more difficult than reading this article to the end :) To order text, advertising, social networks, audio, video for a lawyer, click here.

Exchange No. 2. This exchange specializes only in copywriting. I recommend it if you need to get a legal text at the lowest price or if you need a very large number of articles. There are a lot of performers here, so the dumping just rolls over. If in doubt about the quality of the artist, check the box “Select the artist manually” and choose from the responses of the authors with the most readable portfolio :) To order a legal article, click here.

Whatever he could, he helped. If you have any questions, ask them in the comments, I will answer them in detail. Let the wind of profit blow the sails of your business!

Promotion of legal services in social networks is quite a complex and interesting task. In today's video, I answer the question of one of the subscribers on the topic of promoting legal services in social networks.
So, Question: I started promoting the legal services of a family lawyer in St. Petersburg. Profile - legal services divorce proceedings, division of property and children in a divorce. Where would you advise me to look for the target audience for the promotion of legal services in social networks?

Answer: In today's video, I answer the question of promoting legal services in social networks. How to promote legal services in social networks, using the services of a divorce lawyer as an example. By analogy, you can promote other legal services on social networks on social networks. Be sure to watch this video and apply all my recommendations for promoting legal services on social networks!

Question from a subscriber

In today's video, I answer the question of Alexander Bakalov or Bakalov (sorry if I pronounce it wrong). The question is: Hello! He began to promote a family lawyer in St. Petersburg, the profile is divorce proceedings, the division of property and children in a divorce. Where would you advise me to look for the target audience?

Answer to a subscriber's question

Alexandra, since you live in St. Petersburg, I recommend that you focus all your efforts on St. Petersburg and work on this particular geo. The social network that suits you best is Facebook plus Instagram. But despite this, one should not forget that one must be present both on VKontakte and on Odnoklassniki.

promotion strategy

In your case, the promotion strategy is the promotion of a personal brand. That is, all applications, all leads, all potentially interested people should contact you, and they should go to you based on trust in your personality. How is this trust formulated? This trust is formulated solely through your professionalism. So what should you do? You have to show that you are a cool expert who understands what you are doing. Secondly, you must show that you know absolutely all the subtleties and nuances of divorce proceedings. Thirdly, you must generate this content and show that you have been doing this for a very long time, or, if recently, that you have been doing this deeply, deeply immerse yourself, delve into the process, into the nuances.

By the way, one of the very good and interesting ideas is to analyze the divorce proceedings of some famous world stars. That is, take the divorce process. This one had this, she had this. Divorce proceedings: what the lawyer did for this, for her to have this, he left this. And what could be the consequences and worst expectations if the lawyer did the wrong thing. That is, I think that in your case this will be an invaluable benefit for the audience that has encountered this problem.

And the promotion strategy, I repeat once again, is content, content, content. You have to break down your niche, your specifics into very few, into small, small parts by keywords, by key topics. And on these words, on these key questions from the target audience, which is there in Yandex.Wordstat, you can score and see what the target audience is looking for. And for these questions, shoot videos, write articles and generate traffic to your blog. A blog is a great feature where you can write SEO articles for your site, plus embed videos with a similar title that matches the title of the article. And these videos and articles will promote your site higher and higher in the search engine. That is, if you take care of replenishment with interesting articles that relate directly to your topic.

how to advance

Further, you can already advertise these articles in the news feed there on Facebook, on Instagram, receive applications, conduct webinars, online broadcasts and the like. But the bottom line is that you must collect traffic on the page, generate useful content and benefit your target audience.

I hope I have answered your question. If there are any additions, write in the group on VKontakte, vk.com/smm_sell in the "Question and Answer" section. You can read about the promotion of consulting in social networks. Vladimir Kazakov was with you. Write your questions. MADWINS agency. Bye!

Attracting subscribers and growing your base is an important task. The more people learn about you and subscribe to you, the more recognizable your company's brand will become.

What will help convince users of social networks to subscribe to your mailing list?

To make the motivation to subscribe more important, it is important to interest the user with a pleasant bonus or gift. Follow the win-win principle, you are interested in the subscriber, to become your client in the future, but the subscriber must also be interested in you, and for this you need to try and offer something really important and valuable.

What bonuses can be offered in exchange for a subscription?

Here you need to think, evaluate what is important for your target audience, what pain they have, what problems and help them solve these issues using the following tools:

1. Memos, checklists, step by step instructions– make useful, practical documents for your subscribers with instructions on how to solve certain legal problems, for example, "How to collect a penalty from the developer", or “5 signs of fraud in real estate transactions”, “What to do if your company is sued?” etc. This will increase the loyalty of your audience.
2. Free 30 minute consultation– if you are ready to communicate with the client individually and answer legal questions of interest to him, give him such an opportunity in exchange for a subscription. It is important not to sell immediately at the first consultation. First, get to know the person, build a dialogue, understand what questions he has, and only after that offer your help.
3. Educational videos- if you are already mastering, shooting a video, then as a subscription bonus you can offer a series of training videos or even a video course, for example, "How to collect receivables under construction contracts." Think about it.

We've gone over with you some of the main bonuses you can offer, but the list doesn't stop there. You can come up with something of your own. Take action!