How to attract clients: recommendations, effective ways. How to attract buyers? Marketing Strategies How to Get Consumers' Attention

Good afternoon, readers of my blog. I am sure that those of you who decide to open your own store, or already have a business selling various goods, have wondered: “How to attract customers?” We all understand that the number of sales depends on the number of people in the store. Of course, there are also other factors that influence your profit, for example, internal marketing, which we have already discussed in the article. Today we will figure out how to attract customers, set them up to buy and force them to buy the products you offer.

Of course, I won’t take advice off the top of my head, and I’m not going to invent anything either. All recommendations are based on Urban Outfitters' experience and knowledge. For those who are little familiar with this chain of stores, I will say a few words. Urban Outfitters is an American brand, a chain of well-known stores that sell clothes, shoes and accessories from emerging designers. Currently the company has more than 140 stores in 8 countries - the USA, Canada, Ireland, Great Britain, Denmark, Sweden, Germany and Belgium.

You may ask why I chose this particular network? It would have been possible to take something more global (Adidas or Nike, for example). Firstly, I heard very often about this network from friends who had visited other countries. I’m sure they were in Adidas, and Nike, and dozens of other stores, but they talked specifically about Urban Outfitters. Secondly, I liked the concept of the stores, their idea, and approach to working with clients. Well, thirdly, after reading the article to the end, you will understand that this company’s methods of attracting customers deserve attention.

Unique atmosphere and color

If you want a customer to stay in your store for more than an hour, then for this you need strong arguments that can distinguish your store from hundreds of others. Urban Outfitters has stepped far forward in this regard and has vast Experience (with a capital “E”). Their stores have a unique combination of assortment, design, internal atmosphere and a number of other important factors that make the company’s brand recognizable and loved by hundreds of thousands of customers.

In order to attract customers, Urban Outfitters does not open stores in modern and popular shopping centers; they chose a slightly different development tactic. In the USA, absolutely all of this company's stores are located in ancient buildings that retain their flavor and spirit of the era. A supermarket built at the beginning of the century, a former theater, an old bank building - this location gives a certain romanticism and creates additional interest among buyers.

No clones

Modern chain stores, in order to attract customers, are developing on the principle of universal standardization, when the same rules apply at all points: design, prices, display and location of goods, even the form and style of sellers - everything is formulaic, everything is the same. The trend is gaining momentum around the world, but not in Urban Outfitters stores. None of them are like the other. The product and prices are the same, but the design, display and distribution of goods are constantly changing. It is this uniqueness that attracts more and more new customers.

Constant change

Each Urban store has an art director on staff, whose task is to constantly monitor global trends, rearrange and modernize the store in accordance with new trends. It also refreshes the windows and makes the brand constantly perceived as interesting and relevant.

Every year, the central office allocates good sums for the work of the art director, but does not give any specific instructions; everything depends only on the employee’s imagination. The system is quite flexible, and if one option for upgrading a store was unsuccessful, then throughout the year you can experiment, change, and find the right concept.

To attract customers to your store, try to update it at least once a year, it should look fresh and new, not become boring, and constantly maintain good condition.

Focus on customers, not products

In the section I already wrote that when starting your own business, you are obliged to research the demand of customers and focus more on their desires and needs. They do the same thing in Urbana stores. Although most of the goods are women's clothing, here you can find a lot of everything: from cosmetics to books, from cheap small items to expensive and interesting furniture. As one of the store managers in the United States says: “We primarily focus on groups of buyers, not products. There is demand, there will be supply."

Similarity between buyer and target buyer

In Urbana there is a whole system, I would even say an army, of buyers, whose main task is to select products that correspond to fashion trends and the current trends of our time. And most importantly, these products must appeal to the stores' target customers.

Buyers always report on completed transactions, and they must also ensure a certain percentage of sales of purchased products - in all other respects, freedom of action and decisions. Urban Outfitters' ethos and culture allows for, and in some cases even welcomes, mistakes. If I draw the right conclusion from a mistake and can learn a valuable lesson, then we can allow it.

Sales analysis

Weekly analysis of demand among customers is the basis of good sales, and the ability to offer people exactly the product that is in demand at a given moment. At the same time, each brand of the Urban Outfitters company (and there are already 5 of them) has its own director, its own fashion designers, its own staff, its own development strategy - which allows it to be a separate enterprise in the middle of a large empire. The central office only allocates resources for the development of new stores, expansion and modernization of the network, and everything else is taken care of by local management.

Communication is more important than selling

The primary goal is not to sell the product and forget about the buyer, but just the opposite. Your staff communicate with the client, find out his interests, needs, listen to wishes and feedback. This is exactly how salespeople at Urban Outfitters work. This allows them to attract new customers and retain existing customers.

Staff also play an important role in creating the customer experience. All designers, art directors, salespeople, buyers, and those who communicate or create the atmosphere of stores are approximately the same age as the target audience. This allows them to more accurately determine the client’s needs and create a convenient, stylish and comfortable store.

Any retail chain or individual seller on the market always faces the following question: “How to attract buyers?” Its solution is dealt with by marketing, which is a fairly exact science.

How to attract customers to the store so that people willingly come for new purchases? To do this, they need to offer something more than a product. Customers should experience the store as an opportunity to save money and improve their mood. In addition, when buying things, a person’s self-esteem should increase, and his soul should be filled with positive emotions. Pleasant smells, special colors, good music - all these are classic examples of marketing that almost all supermarkets use in their work. However, every seller wants to be different from their competitors who use the same techniques. And this requires a developed marketing service, the functioning of which will be aimed at developing a new and effective strategy.

Importance of the problem

It's hard to imagine our life without shops. Some people visit retail outlets once a week, while others go there almost every day. Today, in every city there are many shopping centers, super- and hypermarkets, boutiques and just shops. It even seems like there are too many of them. At the same time, the question certainly arises: “Does every store really have its own customers?”

The main problem of trade is that, despite the increase in the number of retail outlets, the number of residents of the settlement remains unchanged. That’s when the question arises: “How to attract customers?” Because it’s no secret that store visitors are becoming more capricious and picky. Each newly opened retail outlet enters into battle with its competitors for each customer. Moreover, in such a battle it is not the strongest who wins. The most resourceful and inventive one wins.

Analysis of clients and competitors

To develop a marketing policy that will answer the question “How to attract customers?”, you will need to conduct some research. For this purpose, information is collected about potential buyers and the work of competitors, on the basis of which subsequent analysis is carried out.

First of all, you need to visit all nearby retail outlets, assessing their operating hours, the advertising used, the quality and quantity of the range of goods offered. This will allow you to identify the strengths and weaknesses of your competitors. Then you need to take a closer look at the target audience that suits your financial situation and age. Only by knowing your potential buyers can you understand how to attract them.

Introspection is important to determine your marketing strategy. It will allow you to identify the resources available to the retail outlet and determine ways to achieve the final goal.

Drawing up an action plan

What marketing strategies will be most effective? Those that consist of a specific action plan, with control points and deadlines. This will include various types of work, which can be divided into external and internal. The first of them require significant costs. Internal work is less burdensome and allows you not only to attract customers, but also to increase conversion in the store and increase the average check.

An example of exterior work is the placement of an exterior sign. In order for it to have maximum effect, it should be brightly decorated and placed on the side with the greatest traffic.

Advertising

How to attract new customers to the store? One of the most effective and uncomplicated methods used by marketing is advertising. She also acts as an excellent assistant, allowing you to talk about the opening of a new outlet. There are many advertising media. These include leaflets and advertisements in various media. However, the most effective today is considered to be outdoor advertising in the form of streamers and banners on the roads, as well as online promotion. It is worth keeping in mind that all of the above methods should be used regularly and be aimed at a specific target audience.

Illumination

How to attract buyers if there are approximately equal conditions between competing retail outlets? The client will prefer a store with a more stylish design and attentive salespeople. There are many other internal works that are important to carry out to increase your competitiveness.

Those who are asking the question “How to attract customers to a clothing store?” should think about comfortable lighting. In addition, it is important that fitting rooms have ottomans on which you can place your bag. But you won’t be mistaken in choosing the thing you like and professional light will allow you to see it well. It can be called one of the most important marketing tools. Those stores in which lamps simply do not allow the room to drown in darkness are doomed to failure. Only high-quality lighting design, which should be laid out at the construction stage, will solve the issue of how to attract customers to the store. Moreover, this technique is important not only for a clothing outlet. It is also necessary for a store that sells underwear or accessories.

With the help of lighting design, you can hide some interior imperfections, change the space and give the room some elitism, flaunting the highest quality of the product.

Sound design

Marketing strategies involve a number of ways to attract customers. Having taken care of the lighting, you need to think about the sound. This is also an important detail that will make the buyer treat the product more loyally. In addition, all sellers are interested in customers staying longer on the sales floor, making spontaneous purchases, bringing good income to the store. Pleasant sound design is extremely important. The fact is that a person experiences psychological discomfort when being in absolute silence. It is unpleasant for the client to hear the echo of his steps throughout the room. Discomfort is also felt when there is a large influx of buyers. Noise in the sales area tires the client. That is why the marketing service, when choosing a strategy for its actions, should pay attention to a professional sound design system designed for continuous operation for many hours.

Behind every great fortune lies a crime.

Honore da Balzac

Let's say you started a new company. Where to get clients? You can apply a linear strategy - hook up with a client through barter, put together a portfolio, create strategies and slowly but surely grow by 30% per year.

But what if your ambition is explosive growth? Is it possible to cheat? We at KD found 20 inspiring examples of startups that have achieved success in such a matter as attracting clients . Of course, it doesn’t look like a crime, but it’s cute :) We hope these stories will spur your creativity.

…Businesses often experiment with ways to gain new customers and improve lead generation. Sometimes it turns out interesting :) We just want as many people as possible to use our product!

If you own a business, you're probably constantly looking for ways to attract new customers and take your company to the next level. Rate these.

1. Fake it until you get it right.

The transport company Lyft understood that for attracting new clients online they need to achieve harmony between the number of drivers (supply) and passengers (demand). Too few drivers and too many passengers waiting is a recipe for irritation. Too many drivers and not enough passengers and you get unhappy drivers.

So Lyft artificially created a simulation of a large number of drivers. They hired independent drivers to work during the busiest times. Passengers were pleased that such a number of cars were available at a moment's notice during rush hour, so the demand for the company's services increased sharply. Lyft then staffed it with drivers.

2. Honesty rules - don't be afraid to share

In its first 9 months of operation, Buffer, a social media management tool, gained 30,000 users.

The recipe for success is a combination of giving users the rights to publish on the blog, and, more importantly, the fearless decision to share comprehensive information about the company. Transparency is one of Buffer's values, and in 2013 they followed through with a post listing the names and salaries of all of their employees. The bold move not only brought them media attention and increased traffic to their website. The number of resumes sent to the company has also doubled.

3. God is in the details

The example of Uber inspires almost everyone. Just think - they offered ice cream trucks and delivered roses to loyal customers on Valentine's Day.

Instead of spending millions on advertising trying to attract new customers, they focused on the little touches that generated a wave of positive reviews and press mentions, increasing traffic to their app and helping them gain repeat customers.

4. Don't be afraid of updates

Of course, you already know that you should be running social media campaigns, but you also need to stay on top of trends and not be afraid to update your product. For example, the video game I Am Playr, after updating and improving, was built into the interface of the Facebook social network.

Of course, 4 million new users in just 6 months is an excellent result, but it would not have been possible if the company was afraid of updates and did not use marketing channels that are non-standard for small companies to attract users.

5. Coalitions with successful players

Instagram decided to be nice and collaborate with existing services like Twitter and Facebook. This is how the company quickly gained fame and spread across platforms with a huge user base.

This helped her achieve amazing heights from the very first days.

For example. We at CD did all the dirty work for you and collected more than 155,000 top business owners and entrepreneurs in our public. If they are your target audience, a coalition with us will work to your advantage.

6. Aha! Give me a sec

Twitter also learned one important lesson from the very beginning: in order for a user to take root on their platform, 5-10 accounts had to follow him on the first day.

The company focused its efforts on convincing people that mutual subscriptions were beneficial... the rest is history.

7. Meet your prospects in person

When Tinder first started attracting people to use its app, the developers hosted exclusive parties at US colleges, but with only one condition - all visitors had to install the Tinder app.

This move allowed the application to boast a significant number of users immediately after launch. And then word of mouth came into play, and the flow of new clients is growing every day.

8. Stimulate

The idea is simple: to get something, you need to give something.

At first, Dropbox encouraged customers to subscribe to them on Twitter and Facebook - for each subscription the user received an additional 125 megabytes of cloud storage.

9. Get influential users

This is exactly the strategy used by LinkedIn, which became concerned with acquiring well-connected clients. They, in turn, attracted new users to the resource and made it extremely popular.

10. No need to start from scratch

Take the example of online store Nasty Gal, which originally began with the eBay account of its founder, Sophia Amoruso, where she sold vintage clothing.

Starting small, she brought existing clients to the new platform, where she was able to focus on other details of running the business. Now the girl already has more than 550,000 clients.

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11. Build a subscriber base

Early on, Facebook bought several providers in developing countries. And although business experts were discouraged by this decision, after some time it became clear that Facebook simply wanted to get a database of their email addresses.

12. Infiltrate

One day, a giant in the field of temporary housing search realized that new clients could be found among those who posted real estate advertisements on other sites - for example, on Craigslist.

Airbnb representatives contacted people who posted ads on Craigslist and asked them to post on Airbnb instead. Bold, but it worked.

13. Forbidden fruit is sweet

Mobile payments company Clinkle made headlines when its 22-year-old Stanford founder Lucas Duplan received a whopping $25 million from one of Silicon Valley's hottest investors.

The service limited the number of people who had access to the full functionality of the platform, putting new users on a waiting list. Customers were told how many people were in line ahead of them, but were given a chance to move forward by completing simple tasks on the platform.

14. Start a referral program

For any startup, it is important that people recommend it to friends and family - this way the company will receive new clients and begin to actively develop.

It’s a shame that PayPal’s referral program died out, because they paid $10 to both the new client and the person who referred him. This is how the company acquired tens of millions of users.

15. Go offline

Fixed, an app that helps fight parking tickets, hired a team of “Penalty Heroes” to search the streets of San Francisco for cars with parking ticket notices taped to them. Next to such a sheet, employees attached a Fixed business card.

The number of business cards distributed in this way reached 4000 per day! By the way, when launching in a new city, this company also practices a waiting list.

16. Capture platforms

The rapid growth of YouTube can also be explained by the “platform takeover” of MySpace, which at that time had 25 million users.

The company allowed MySpace users to post YouTube videos on their pages for free. Hosting expenses were paid off with bonuses in the form of increased brand popularity and the number of direct users.

17. A person will do anything for a free T-shirt.

The guys from New Relic, Trak.io and Invision gave away free T-shirts for subscribing to their resources.

Invision, for example, offered to sign up for a newsletter and receive a free T-shirt when leaving the site - this technique made people stay, register and significantly increased conversion.

18. Random act of kindness

Having a list of contacts is one thing, but trying to use it to generate leads and attracting new clients- completely different. After all, even 25% discount offers don't always work.

19. Start word of mouth

As we already mentioned, Uber became so popular thanks to word of mouth. The company made popular fame and recommendations part of the strategy. Statistics say that for every seven trips there is one new user - and all thanks to the power of recommendations.

20. Stir up competition to build community.

Early on, YouTube developers decided to use competition as their primary community-building mechanism. They started small, giving away one iPod Nano to random users every day for two months. User activity could increase the chances of winning - for example, uploading new videos and inviting new users.

After holding a series of competitions, YouTube began to attract partners who provided users with more significant prizes.

From the editor

A daring story on topic. I have a comedian friend named Tarres. She tried for a long time to promote her stand-up show. But no one listened to her. She hit the thresholds. One day she came to the radio, and the editor asked her: “ I think the name Tarres is familiar to me. Are you related to Arthur?“And Tarres, having nothing to do with Arthur, declares with a straight face: “ I'm his daughter" She gets on the radio, a lot of people come to her show, she makes big money for the first time. Cocky, but it works!

Any business - be it a start-up or a long-running one - needs clientele. It is the end consumer of goods and services that serves as a source of financial resources, which means that it gives your business the opportunity to grow and develop. A lot has already been said about how to attract clients, but such information will never be superfluous. No matter how much marketing research is conducted, questions always remain, for example, why, given equal conditions, the client chooses one of the offers. However, these are special cases; in general, customer preferences can be calculated with a fairly high degree of probability, which is what marketers do within the same company, city or country. There is also international marketing. And all these specialists are looking for an answer to the same question: “How to attract clients?” The accumulated material is very interesting, so today we will study it.

A mysterious creature called "client"

It is very important to have a good idea of ​​who our client is. This is a key concept because it allows you to focus your efforts and direct them towards achieving specific goals. Since it is much easier to attract customers of one target group, we must first figure out in which direction we need to act.

In general, all potential clients are divided into corporate and private. Every company is primarily attracted to citizens of the first category, since they represent an entire segment in the consumer market. It is difficult to get such a client, but the benefits from such transactions are very good. However, you should not focus on large production, because an attentive attitude towards each individual customer can ultimately work into your hands, because he may one day lead an entire corporation with him. Therefore, when discussing how to attract clients, we can confidently say that individuals are the category that is most worth working with.

The most popular ways to get new clients

In fact, private businesses do not always have a team of marketing specialists on staff, so they have to get out of the situation using proven means. At the same time, businessmen often adopt methods to attract customers from their competitors and quickly adapt them to their own needs. We will consider both typical and non-standard methods of winning new consumers of goods or services.

Stock

Who among us has not paid attention to such signs? Promotions, sales, discounts - all this attracts the consumer, and he will most likely take an interest in at least the terms offered. If you are looking for a way to quickly attract customers, then you need a bright and well-designed banner in a crowded place. Moreover, the content can be different: a bonus for the procedure received in a beauty salon or lending with preferential terms - it doesn’t matter, the most important thing is that the person receives your message in an accessible form.

It is very important that, by resorting to such a method of stimulating customer activity, the service seller counts on the population’s commitment to “free cheese.” Even if a person does not really need what you offer, he may be interested in the product solely because the conditions seem favorable to him. As a result, he can not only take advantage of the offer himself, but also tell others.

We continue to attract freebie lovers

Indeed, a huge number of advertising gimmicks are connected precisely with this. Marketers play on people’s impulsiveness, and therefore try to make their “web” as attractive as possible. When talking about how you can attract customers, you cannot ignore such a method as planned price reductions. “All seasonal procedures are 40% cheaper”, “The entire range of the outgoing summer is now 60% more affordable!” - these and similar slogans gather customers at tremendous speed.

The principle of providing a discount on a product also works very well. This method always works, regardless of whether we understand market mechanisms or not. This can be seen very clearly when the price tag is 999 rubles or 2990.

Promotions and discounts are rather crude mechanisms; moreover, if business owners are asked how effective the promotion was, they cannot always answer. The product or service has been sold, but not at the original price. Has sales increased enough to cover this difference? It is precisely so that you understand well how to attract profits and customers that today we want to reveal the best ways to attract them.

Increased loyalty

Only the laziest businessman does not use the listed methods, but their effectiveness may vary. Therefore, in order for them to actually work, we recommend that you use the following methods. First of all, it is advisable to limit the validity period of your offer. Such a marketing ploy will make it possible to instill in a potential client the idea that conditions may soon change in a direction unfavorable for him.

The second option is similar to the first, but has some nuances. In this case, the main task is to colorfully describe the advantages of the product (service), and then mention that their quantity is very limited. This could be a VIP collection or a unique offer that is difficult to refuse.

Let's talk a little more about how to attract new clients. Agree, initially a person doesn’t care whether he goes to you or to the company opposite. Offer the first person to purchase a product or service a valuable prize. This does not necessarily have to be a product; a free consultation with an expert (a master class on makeup or appearance care) is perfect.

And finally, you can come up with some kind of souvenir for your first clients. This could be a cosmetic bag, a flashlight keychain with a logo, some companies practice serving sweets and fruits, especially if the visit is timed to coincide with some holiday. It's a small thing, but nice.

Hello! In this article we will tell you how to attract customers and increase sales in , and introduce you to the principles of customer focus.

Today you will learn:

1. What does "customer centricity" mean?
2. What are the main ways to attract clients?
3. What acquisition channels can be used.

The success of the development of any business project directly depends on the number of clients. The issue of attracting them remains the main one for any enterprise that is interested in a stable increase in sales and making profits. Any methods and techniques are used, different ways of presenting information that help to interest potential buyers of the product.

Customer Focus

Customer centricity refers to an important element of any business, aimed at finding ways to satisfy customers and their needs. This helps ensure the most complete and constant flow, increasing sales.

In simple words, companies direct all resources to studying the needs of consumers, and the principle “the customer is always right” is put into practice.

It is customer focus that can make a business project more effective and increase turnover. This is not just about improving the quality of service or sending SMS messages with promotional offers. This is the desire to please in everything and turn a casual visitor into a regular customer.

Basic rules of customer focus:

• All staff must be attentive to visitors and try to anticipate their wishes;
• Customer focus needs to be developed within the company itself and directed towards employees;
• Any changes to the range, models or modifications should be dictated only by the desire to give consumers maximum benefit, and not by the whims of business owners;
• Service must be ahead of the demands of visitors.

Establishing customer focus starts from within the company. To do this, management can encourage sales managers and other personnel with cash bonuses for high quality service. Regular trainings, where conflict situations and the peculiarities of communication with “problem” clients are worked out, have a good effect.

Basic principles of customer focus

1. Conscientious attitude to work. To satisfy the needs of customers, you should be diligent in serving each person and offering them only high-quality, high-quality products.
2. Attention to every detail. It is necessary to take into account points that may cause dissatisfaction or irritation, and eliminate shortcomings in the work of service personnel.
3. Studying customer needs. In addition to studying wishes and requirements for products, you can establish feedback. This will help you understand whether the expectations from the quality or properties of the purchased item were met.
4. Working ahead. To attract potential customers, you need to provide better service than the potential buyer expects. Having received positive emotions, he will definitely return and tell his friends about the company.
5. Desire to understand the consumer. A good way to work on weaknesses is to put yourself in the shoes of a potential client. This will help to understand whether he is comfortable making a purchase and how high-quality the product is offered to him.

The company must understand who its potential customers are and what they expect from the product or service. It is necessary to build relationships based on trust and mutual understanding. This is not always profitable for the company in the early stages, but it will certainly bring excellent income in the future.

Main channels for attracting clients

Customer acquisition channels refer to various ways of establishing contact between a buyer and a seller. They should be created by the entrepreneur himself, who is interested in increasing income. He can use active or passive channels, adjusting them to the characteristics of goods or services.

The most interesting active channels for attracting customers are:

Dealership

The channel involves the redistribution of sales between different companies (direct manufacturer and intermediate distributor of goods).

Among the positive aspects of such a recruitment channel:

• High productivity and achieving results in a short time;
• Availability of trained marketers and personnel who understand the intricacies of advertising, display or promotion of brands;
• Savings, which consist in the absence of the need for the manufacturer to hire such employees, spend time and money on advertising campaigns.

Direct sales

In this case, the channel is sought by the entrepreneur himself, who tries, during a personal meeting, to persuade the client to buy and to conclude a deal. It is actively used in the field.

Has the following advantages:

• The goal is to obtain a result, i.e. a product or service sold;
• It gives high productivity, because in a personal meeting the chances of achieving a positive result are much higher.

Disadvantages of the direct sales channel:

• High costs for training and constant retraining of personnel;
• There is a risk that the time spent on a potential buyer will not pay off;
• Finding an individual approach to each customer, which requires time.

Partnership

This channel involves concluding a cooperation agreement between two companies or private entrepreneurs. It aims to share the customer base, increase it and cater to a large segment of the market.

Such a union has advantages:

• Saving the budget of enterprises;
• Quick launch of projects and the possibility of wide coverage.

But with a partnership, there is always a risk of losing profit or part of the clientele if the other party is deceived or unexpectedly withdraws from the project.

Telemarketing

A popular and well-known channel that is actively used by many commercial companies. It does not involve direct sales and meetings with the client. Managers limit themselves to a short telephone conversation, where they voice a proposal and talk about the merits of the product.

Benefits of telemarketing:

• A fairly economical channel that eliminates unproductive trips and loss of time moving around the city;
• Short period before the channel launch.

Of the negative points:

• Minimum opportunities for product presentation;
• A small number of products that can be sold under such conditions.

The so-called “word of mouth” has always been the best channel for attracting new consumers. Many satisfied customers not only return, but also willingly recommend the company or its products to acquaintances and friends, and post reviews on the Internet.

The main advantages of such a channel:

• Big savings on advertising;
• The effectiveness of reviews based on trust among friends.

Disadvantages:

• The need to find an individual approach to each client, which requires professionalism from the staff;
• The duration of promotion of the method, which takes several months or even years.

It would be a mistake not to use all channels to one degree or another. Experienced entrepreneurs skillfully manipulate the strengths of each, achieving good results and sales.

Ways to attract clients

When opening a new enterprise, there is a need to find consumers. At this stage, you should use various methods that will help make the brand or store more recognizable.

Simple and inexpensive ways to disseminate information include:

• Post advertisements in areas with the highest traffic volumes of potential buyers.. This method is designed for consumers who do not have the Internet or older people. Ads should be original and eye-catching.
• Ask acquaintances and friends to spread information about the new company among their circle. This will help not only attract your first customers, but also create a certain positive image from reviews and improve your reputation.
• Distribute leaflets periodically to passers-by on the street. A good marketing move would be to exchange such a leaflet for a discount, bonus card or small gift. It can be passed on to friends or work colleagues, which will only increase the circle of people who know about the company or brand.
• Take advantage of different advertising options using the Internet, television or print media. Inexpensive options include colorful billboards, signs or banners.
• Presents for first clients. A small discount on a purchase will not hit the enterprise’s budget, but will attract attention through word of mouth, bring in new guests, and quickly pay for itself in turnover.

For new businesses, it is important to create a positive first impression. If you immediately choose to focus on a satisfied client, the company will quickly and more confidently consolidate its position in the market.

For businesses that want to increase profits due to a large number of customers, marketers suggest using a wide range of interesting and creative ways:

• The right approach to product demonstration. It is better to involve display specialists (merchandisers) who will help present the products with a “face” and design the display windows in an original way.
• Give customers the opportunity to save. This is a normal desire for most consumers, so a small gift on your first or regular visit will attract attention (an additional bonus service in a beauty salon, a free cocktail for new cafe clients).
• Issue of limited coupons. A good way of advertising and an option to increase sales. With quality service, some visitors with coupons will remain regular consumers.
• Discounts and discount cards for regular customers. This option works well with a cumulative bonus system, stimulating purchases of goods or services in one place.
• Drawing valuable prizes and conducting lotteries. The costs will be more than recouped by attracting a large number of new customers.
• Original design of all signs. They should attract attention, inform about promotions and evoke a positive attitude, and be remembered by random passers-by.
• The highlight of the service. A good example is pampering customers with a cup of coffee and candy with the establishment’s logo on the wrapper.
• Spectacular appearance. In any store or salon that wants to attract customers, attention is paid not only to the presentation of goods or the sign. What matters is an unobtrusive pleasant smell, convenient arrangement of shelves, level of illumination and cleanliness of staff uniforms.

Such methods can be combined and combined in different sequences. Only by constantly reminding about your brand can you achieve an increase in demand and an increase in customer flow.

How to attract clients during a crisis

The latest financial crisis hit the pockets of consumers at all levels. Sales of non-essential goods have dropped noticeably, and many services are not in demand. With the aim of resource economy and the desire to interact more closely with potential buyers, many companies are intensifying their work on the Internet.

In times of crisis, searching for an answer to a question “how to attract new clients?” becomes the main task of all management personnel. Among the latest developments of marketers that will help during a crisis are:

Use of advertising on the Internet

During an economic downturn, banners in print publications become a luxury and do not bring the expected profit (and circulations themselves are reduced). Using contextual or useful articles with links and interesting information will perfectly attract attention to the product.

Development of your own website

You can use it as an excellent economical option. With its help, the main information is presented well, it is easier to describe the positive aspects of a service or product, and stimulate its purchase.

In the age of technology, every company strives. It will bring good results if an experienced specialist handles the filling and promotion. Much attention must be paid to the quality of design, extraordinary presentation of materials, and adaptation of the site to mobile devices.

Increasing active sales

This is a good option for attracting customers, which can increase income if presented correctly. It is better to invite a trained specialist to play the role of call manager. He will try, using various techniques, to persuade someone to conclude an agreement or transaction, and will be able to present the product in the most favorable light.

These can be conducted not only through telephone conversations. A new option is sending emails to clients with offers or auction coupons.

To increase interest in the manufacturer and the company among Internet users, creative and extraordinary methods should be used: holding competitions and drawings for valuable prizes, producing humorous content, and giving subscribers more positive emotions.

How to attract new clients using the Internet

The number of active Internet users is growing rapidly every year. Therefore, you should not ignore such a simple and very effective channel for attracting customers to your business. With the right approach, it can reach a large number of potential consumers living in remote areas.

As we said, every company tries to have its own website. To attract visitors, it must become a real showcase with perfect layout, interesting design and the most convenient feedback.

It can be used as or as a product catalog, conduct surveys about products or organize prize draws.

The best ways to attract customers to your business using the World Wide Web are increasingly showing greater effectiveness than conventional marketing techniques.

The most popular options available to any entrepreneur:

• . We are talking about “promotion” using modern techniques. It is better to attract a marketing specialist who will select high-quality content and help raise the site to the first place in the search engine.
• Managing groups and communities on social networks. Entertainment sites like Odnoklassniki or Vkontakte have long become an excellent trading and advertising platform. Attracting customers with their help is an inexpensive but very effective way. In some cases, the group perfectly replaces the website, giving consumers quick feedback and maximum information about the products. But the result will only come if you regularly fill it with good and meaningful content and maintain activity in the community at a high level.
• . Another way to attract customers on the Internet, which is based on searching for certain phrases or words. It is often resorted to in the initial stages of “promotion”. It is quite expensive, so it is better to use the services of professionals to set up contextual advertising.
• . The method of attraction is to distribute letters with a commercial or promotional offer to the email addresses of potential clients. This is a fairly effective channel that requires certain skills. Therefore, it is better to entrust email campaigns to an experienced specialist who knows how to prevent these advertising emails from ending up in spam.
• Teaser advertising. It is configured for a specific group of potential consumers and appears in different parts of the monitor. Offers the company's services to people most interested in it.
• . The new method is gaining momentum and allows you to attract customers with interesting reviews and testimonials in video format. You can use hidden advertising by inviting famous bloggers or media personalities to “praise” the products for a small fee.

If you have no knowledge in this area, you can contact. On specialized sites you can find specialists who will help you attract clients for a reasonable fee. In times of crisis, it is brand promotion via the Internet that can generate the largest percentage of new consumers with minimal investment.

Mistakes that prevent you from attracting clients

Many businesses spend huge amounts of money on attracting new customers, but complain about low returns and lack of the desired result.

By studying the principles of their operation and maintenance, you can identify several typical errors:

• There is no clear portrait of the consumer of goods or services. A successful company always collects and analyzes information about customers. This helps create advertisements and promotions targeted at a specific niche.
• The staff is not familiar with new customer optimization techniques and does not participate in special trainings.. Interesting programs in the form of webinars are often demonstrated on the Internet, and experienced psychologists can help organize training.
• A small number of methods are used. Management must skillfully manipulate any available methods to attract new customers. You can simultaneously combine active advertising on the Internet and hand out flyers to passers-by, hold prize draws in the store and post videos on your own channel.
• There is no specific selling proposition that will make the brand and products stand out from other competitors. It should explain all the benefits of the product, the features of the manufacturer and the benefits for the buyer.
• Managers do not master cold calling techniques and do not know how to provide information as profitably and completely as possible.

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